FourFour is a Nottingham-based electronic music gig promoter, concert space, online radio station and music academy.
Their previous brand didn’t convey the punch the client wanted and failed to get across the sense of community that needed to punctuate what FourFour was about. Taking cues from pirate online radio stations, a bolder new look stripped away anything superfluous and focused on bold type, colours and layout across social, web and print.
The brand is divided into 3 subs – Presents, Radio and Academy. Each had their own mark and colour scheme that gave them a visual point of difference, while keeping them woven together under the FourFour umbrella.
Client: FourFour