Deloitte: Investing in Sport recognises the importance of investing in grassroots sports and has undertaken various initiatives in both Europe and North America. These initiatives often focus on supporting organisations that provide opportunities for young people to participate in sports, regardless of their background or economic circumstances.
Inspired by the dynamism and transformative power of grassroots sports, I envisioned a visual identity that pulsated with kinetic energy. Drawing from editorial design principles, the identity system leverages dynamic angles and a vibrant colour palette to capture the spirit of athleticism and the inspiring stories of individual athletes.